It takes more than just chef’s skills to cook for your family every single day, a task demanding full dedication, but also care and love. The everyday chef at home is often taken for granted, but she doesn’t mind, as giving her loved ones the best is what only matters. And now, a new ad is finally celebrating the everyday chef – with a short, but touching video.
Advertising one of the most popular dairy products in the Middle East, the video clip tells the story of a mother and her daughter, who through cooking, bond and create a beautiful relationship. It is one of the latest ads for cheese & cream brand Puck, which is among the most recognizable dairy names in the UAE. It’s a high quality range of foods, including cream cheese, processed cream cheese in cans and jars, feta, whipping cream, labeh, canned sterilized cream, cooking cream, and many others. Puck is one of Arla’s brands – the largest dairy maker in Scandinavia, which has farms in Denmark, Sweden, and Germany.
Despite the fact that Arla and Puck have grown to global brands, the advertisement focuses on the Middle Eastern market, namely the UAE, Qatar, Oman, and Saudi Arabia. It’s made by locals for locals, illustrating the spirit of true Arab culture and values. It’s about appreciating the everyday work and efforts of a mother to give her child the best – no matter what it takes. A little girl wakes up in the middle of the night, as all children do after a nightmare, seeking safety and comfort. And mom is always there, preparing the most delicious soup for her little girl, soothing and comforting her. And is there something more normal, yet moving? It reminds us of the motherly love and her amazing cooking that we’ll remember for life.
The video is about the essentials – about family and about the essential ingredient of every magical meal. And that’s the most delicious surprise you can find in the fridge, Puck. Whether it is the cooking cream or the soft and lovely cheese you have for breakfast, Puck is always in the kitchen, allowing moms to feed their most loved ones with the tasty, nutritious foods they will cook for their kids one day, too. Looking back at the clip, we see the girl now grown-up and with a family of her own – and the chef’s skills are now transferred to the next generation.
It may be an ordinary story, even typical, and mundane, if you like, but it touches every one of us, because it’s part of our own lives. It’s an ad, more meaningful and relevant than most you’ll see on TV. And it matters, especially these days, when it seems we’ve lost our appreciation of what is important, getting obsessed with success, money and material things. This great video recognizes the essentials, but it also makes us to go to the fridge for a little breakfast. The delicious Puck products are made with lovely milk, coming from the adorable postcard-like farms in Scandinavia. Traveling across half the world, they can be found in UAE stores and are some of the highest-quality creams and cheeses on the market right now.
Arla, Puck’s maker, is based in Denmark and is the seventh largest dairy company in the world measured by turnover. It has production facilities across the world, including in Saudi Arabia, where Puck is made from the raw materials, coming from Arla’s farmers in Europe. And currently, Puck is one of the most popular diary brands in the UAE, despite the massive advertising campaigns of traditional market leaders.
