Moreover, many well-known technology brands like Sharp, Acer and Lenovo have dropped out of the 2015 ranking. In contrast, Nintendo is the big surprise in this sector this year. Even though Xbox and PlayStation continue to dominate the gaming console market, consumers still demonstrate love for the Japanese company. As a result, the brand has climbed nearly 10 spots to the 23rd position.
So what is the reason behind the fall of technology giants and the rise of car-makers on the reputation ranking? It seems that tech brands are now more focused on individual products instead on relationships with consumers. Apple, Microsoft and Samsung have become too caught up in the race of releasing new, better and more innovative gadgets on quarterly basis.
Automakers, on the other, have found a new shortcut to consumers’ hearts. They have started to advertise new vehicles by highlighting that they were engineered to offer safety and protect the family on the road.
World’s 10 most reputable companies:
- BMW Group
- Daimler
- Rolex
- LEGO Group
- The Walt Disney Company
- Canon
- Apple
- Sony
- Intel
The ranking focuses only on public opinions about companies and it does not take into consideration factors like management and internal policies. In addition, the list includes only companies that already enjoy great popularity among consumers and have accumulated revenues of at least $1 billion globally and over $6 billion in the U.S. alone.
