Amazon.com Inc.’s Amazon Web Services (AWS) is the largest public cloud vendor the world. It is growing faster than ever in user numbers and products. The platform has become also the yardstick for measuring the performance of other providers. As a matter of fact, many of those other vendors don’t measure up, although they make exciting claims about their public cloud campaigns. By one metric Amazon’s AWS is larger than its major rivals combined.
While public cloud business is still in the early stages, AWS has already opened an in insurmountable lead over rivals in the space. The computing capacity of AWS is cited as being ten times larger than that of 14 of its immediate challengers combined, including Google, Microsoft Corporation, International Business Machines Corp. and several others.
Beyond computing capacity, AWS is also recommended as the safe choice for those looking for strategic cloud implementations.
Outside of the clear public cloud market leader AWS, Microsoft’s Azure is considered the better option. Azure has above average execution ability which makes it a great consideration for companies seeking multi-vendor approach in public cloud deployment.
Google is trying to compete, but the company has a long way to go in building a formidable force in the public cloud arena. The area where Google is mainly lacking is capabilities. Others in the public cloud contest like Rackspace Hosting and Centurylink Inc are also performing well but will have to improve in order to to raise their ranking profile in the space.
When it comes to IBM, the company has the potential but it simply isn’t doing enough. IBM needs to invest more in its SoftLayer offering and Cloud to gain more share in the cloud market.
At the moment, Amazon.com, Inc. AWS is the undisputed champion of public cloud, but it remains to be seen how long it can remain in that position.
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