Shopping habits – Both fasting and non-fasting respondents
Interestingly, 57% of all respondents claim they save throughout the year for Ramadan and Eid.
A similar proportion (60%) also claim they spend more during Ramadan compared to other months in the year (nearly a quarter (24%) spend a lot more; 36% spend a little more). The top purchases amongst respondents who spend more,are food and groceries (71%), followed by clothing (47%).
Interestingly utility bills are the third most prevalent item respondents spend more money on during Ramadan (20%). When it comes to how respondents fund the extra expenditure, the vast majority use their personal savings(79%)and 14%use their credit card.
Despite this increase in spend, only a third (31%) claim they defer major shopping purchases in anticipation of the Ramadan sales, compared to (69%) who don’t.
Of those that do defer their major shopping purchases, the highest proportion spend their money on food and groceries in the sales(60%). Considering when respondents shop, the majority claim they shop after Iftar (33% late at night; 19% immediately after Iftar). On average respondents say they expect to visit malls twice a week during Ramadan.
