Islam El Dessouky, IMC Manager for Coca-Cola Middle East commented that: “Fighting prejudice is an ongoing global battle, which Coca-Cola Middle East is proud to help combat this Ramadan by reminding the public that labels are for cans not for people. By urging everyone to remove stereotypes we hope to spread happiness to the wider community.”
Coca-Cola Middle East encourages everyone to #OpenUp this Ramadan and connect with friends based purely on interests and not how they look.
