Amazon says “Prime Day” peak order rates have surpassed 2014’s Black Friday order rates and this seem very much possible as we are closely monitoring the Lighting Deals availability and duration.
The Prime Day best deals are being literary grabbed in a few minutes only. Even bargains on high-profile items like Amazon’s Fire TV Stick lasted only a couple of hours before the savings were fully claimed. The waitlist for the TV streaming device filled minutes later, leading some frustrated customers to wonder if they were intentionally misled.
The available Amazon Echo devices with $50 off were sold out in less than an hour.
Kindle e-readerss and even bundles offers were also fully claimed in a few hours. Perhaps, Amazon offered very limited quantities of the devices or its marketing strategy is to keep shoppers on the edge, always wanting for more through the 24 hours of the Prime Day sale.
Amazon insisted it was part of a plan to “stagger the deals to make sure the fun will last through tonight,” according to a spokeswoman. With new deals starting as often as every 10 minutes, she urged Prime customers to stay tuned for more. By the afternoon of Prime Day, Amazon had passed peak order rates seen during last year’s Black Friday.
