When it comes to downloading films and music, however, consumers prefer to stick to their desktop PCs. That is mainly because they have a bigger memory capacity compared to smartphones and tablets. Also, they offer a faster web connects, which means that digital files are quick to download. In contrast, most mobile users rely on 3G connection, which is both slower and pricier to use.
Both mobile and desktop users tend to show equally high interest in eBook downloads. However, when it comes to their consumption, smartphone and tablet owners take the lead. In most of the cases, they store a similar amount of electronic books on their mobile gadgets as on their desktop computers. Yet, they prefer reading their eBooks on tablets and smartphones since that offers them more flexibility.
Thanks to the rise of streaming services and the cloud, digital content like films, videos and music manages to reach mobile users. The research warns that these alternatives have started eating up the share of digital downloads on desktop devices as well. Nevertheless, given that consumers still like to switch between screens, they are also likely to enjoy a mix of digital download and cloud-based content usage in the future.
