Pinterest is among the most popular social media platforms and yet, many businesses haven’t figured out how exactly they can use it to their advantage. One of the best ways to attract more people through Pinterest is running a contest. Pin your contest and promise a coupon code for every additional pin. The winner should receive some big, attractive prize such as a free item. Use your catalogue of products the same way – ask people to pin their favourite product and after the contest choose the winner at random. This will spread the word among other more people. You can also simply post your holiday promotion or flash sale on the website, too.
Go mobile
If your site isn’t mobile yet, make sure it is as soon as possible! A large number of people are now accessing their social media accounts though their phones, so if your online store is mobile friendly, you will certainly have the advantage.
Post many pictures
Not messages, but images are the most powerful today. It is valid not only for Pinterest, but for Facebook and even Google+. Post creative, beautiful and inspiring pictures to encourage your followers to share them with their friends. Every extra “like” and share is a plus for you.
Try free shipping
One of the greatest benefits of online shopping according to every single customer is the free shipping websites offer. However, only large retailers can afford to ship for free, so you can offer the service only to people who have clicked on a link you’ve posted on social media. This will not bring you more customers and “likes”, but it will also have a huge impact on sales.
Social media marketing doesn’t have to be expensive to be effective. Yes, it can be time-consuming, but if done right, it will pay off double.
