Emirates is concluding another successful year as the Official Airline of the European Tour, and with the DP World Championship just getting underway in Dubai in a few days, the airline is again bringing together golf’s top players for a much anticipated culmination to the ‘Race to Dubai’.
Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing and Brand said: “The DP World Championship, a top fixture in the European Tour, is an event that helps us to engage with golf fans worldwide. Some of whom will travel to Dubai to watch some of golf’s greatest names play, while others will catch the action online and on global broadcast. We are proud to have this event since 2009 in our home of Dubai, which has become one of the world’s most sought after destinations for golf with its world-class courses.”
Over 12,500 shots have been recorded by the winners of the 2015 European Tour and over 7 million range balls have been hit by European Tour players in the last year. Since 2009, when Emirates began its support for the European Tour, the airline has added 48 passenger destinations and 134 aircraft to its fleet.
Emirates will again be activating its hospitality experience during the DP World Championship. In addition, it will also activate its ‘Race to Dubai’ experience where players who put the most balls, and remained on top of the leaderboard will win a trip for two to the 2016 BMW PGA in London, including hospitality and flight tickets. More than 8,847 golf fans participated in the Race to Dubai challenge this year.
Emirates is one of the leading supporters of major golf tournaments across the globe and is the Official Airline sponsor of 22 events worldwide. As a Partner of the European Tour, 19 form part of the European Tour International Schedule, and the Race to Dubai of which Emirates is also a sponsor including: South African Open, Hong Kong Open, Nelson Mandela Championship, Joburg Open, Maybank Malaysian Open, BMW PGA Championship, Nordea Masters, Lyoness Open, the Irish Open, BMW International Open, Alstom Open de France, AAM Scottish Open, D+D Real Czech Masters, Italian Open, Portugal Masters, Perth International, WGC HSBC Champions and the season ending DP World Tour Championship.
Beyond the European Tour Emirates sponsors The Emirates Australian Open, The Australian PGA Championship, the Indonesia PGA Championships and the Boeing Classic on the PGA Champions Tour in America.
