New Wi-Fi-enabled Brita Infinity Pitcher Automatically Reorders Replacement Filters via Amazon Dash Replenishment
People buy a Brita system because they want to get cleaner, great-tasting water from any tap. But in the chaos of life, it can be easy to forget to keep that filter up-to-date.
Now, Brita and Amazon (NASDAQ:AMZN) have teamed up to make keeping that Brita filter fresh virtually fool proof.
The new Wi-Fi-enabled Brita Infinity pitcher is equipped with a built-in counter that tracks the amount of water that passes through the pitcher’s filter. The pitcher itself will automatically order a new filter through Amazon Dash Replenishment when the old filter nears its capacity. This new connected pitcher with Amazon Dash Replenishment gives Brita owners exactly what they want – a new Brita filter on their doorstep at the time they need it.
Easy To Start. Easy To Stop.
When people buy the new Brita Infinity pitcher, they simply need to register on the company’s website, connect the pitcher to their home network and sign up for Amazon Dash Replenishment using their Amazon account. Then, the pitcher connects with the service to ensure automatic replacement filter orders are made when the filter nears its capacity – roughly 40 gallons of water. While the service is automatic, the person stays in control and can easily manage their orders and deliveries online at any time.
The Infinity pitcher also gives Brita customers direct access to Amazon’s low prices and reliable delivery.
The new Infinity pitcher, available with a sleek black lid and subtle curved body style, holds up to 8 cups of cleaner, filtered water. The pitcher is BPA-free, features a comfort-grip handle and has an easy-fill lid that flips open for faster refills. Brita’s new Infinity pitcher is available now on Amazon at http://amzn.to/1Rjf6Ik for a suggested retail price of $44.99. For more information about Brita products, visit Brita.com.
Brita® water-filtration products are marketed in the Americas by The Clorox Company. The brand makes filtering pitchers, bottles and dispensers that let people get great-tasting water from any tap.
