Are you interested in photography? Do you have the knowledge and the skills to practice it as a profession? Or maybe you are so passioned about it that you are considering starting your own business. If this is what you want, then do it. But before that, take a look at the basic guidelines on how to start a small business as a professional photographer.
Choose and Area of Specialization
There are many types of photography and various business fields in which you can apply them. However, you need to limit yourself to one or two of them. That will allow you to focus on particular skills, equipment and clients. Some of the most popular niches in professional photography are wedding photography, commercial photography and portraits.
Check Tax Implications and Other Legal Questions
The tricky thing about starting a small business as a professional photographer is that the authorities (and the banks) will only recognize it as businesses if it earns a certain minimum per year and you have a professional license. In addition, in some countries, there are zoning restrictions. These restrictions do not allow business activity in particular residential areas. That is because a business can disturb the piece and environment in the region through traffic, chemicals, parking or a large number of consumers. In other countries, as for example in UAE, there are particularly designed free zones to accommodate such businesses. Our advice is to hire legal and financial professionals to help you with these matters.
Buy Professional Equipment
People do not hire professional photographers only because of their skills, but also because of their sophisticated camera equipment. Although today most consumer cameras and even mobile devices are capable of taking high-quality photos, clients still appreciate powerful lenses, filters, studio lights and picture retouching programs.
The first place to start looking for professional equipment is online here and even if you don’t find your magic lens, you will get a clear idea about competitive prices. You can also research installment options or grants, if you have difficulties financing the professional equipment. There are many programs for startups that can even sponsor you.
Create a Portfolio
OK, so you have just bought all the expensive equipment you need and you don’t have any money to promote your company. Don’t worry because there is a Plan B. You can create a portfolio which will illustrate all your potential and skills. You can start with a more modest portfolio. For example, make copies of your most impressive photos and organize them in a folder. You can also venture into creating an online video ads by using ad-free video platform.
- Read more: Marketing new business on a tight budget
Build a Relationship with Your Suppliers
As it was already mentioned photography is expensive not only as a profession but also as a hobby. Apart from purchasing various sophisticated equipment, you will need things like films and a photo lab. That requires regular expenses which your profits may not cover at the beginning. Nevertheless, if you build a good relationship with your suppliers and show that you can keep deadlines and stay loyal to them, they may give you discounts and promotions. It’s not much, but it will help you balance your finances.
Join Professional Organization
This has many benefits. First of all, you will have the chance to exchange experience and meet new people. Also, your photography organization may help you meet some potential clients.
Follow these steps and you will have no problem starting a small business as a professional photographer.
