Guests at Burj Al Arab Jumeirah, Madinat Jumeirah and Jumeirah Beach hotel will soon be travelling between the resorts in one of 101 new luxurious golf buggies decorated with artwork inspired by the UAE’s heritage and culture.
The project is the result of collaboration between Jumeirah Group, Dubai Culture and Brand Dubai, which sees the new fleet of vehicles featuring the artwork of four female Emirati artists and one UAE-based artist.
The 101 new buggies provide a unique canvas for the artworks of the Emirati artists that blend modernity and tradition. This initiative is inspired by the vision for transforming Dubai into an open-air museum for art. Forming a partnership with Dubai Culture and Brand Dubai, creators worked with some extremely talented artists to deliver artistic concepts inspired by the traditions of the country. The result is a unique experience that brings a combination of contemporary art and the heritage of the country to hotel guests.
Sheikha Wafa Bint Hasher Al Maktoum’s work was derived from exploring relationships among shapes, intertwining figures using black, silver and white to enhance different dimensions and to show sharp contrast as well as mirror images of various elements that surround the artist, in this case camels.
Eman Al Raesi’s colourful work is a mixture of pop surrealism and cubism with a hint of expressionism. Her main inspiration is the local UAE women and masters of modernism including Matisse, Picasso and Van Gogh. Also inspired by Emirati women, artist Hessa Al Awadhi used a pop-art inspired pattern showcasing Arab women’s love for traditional henna art. Sheikha Bin Dhaher’s illustration depicts the native species of fish found off the coast of the Emirates and the local fish markets.
UAE-based Majid Alyousef’s artwork is inspired by the three fingers hand sign featuring the words; Win, Victory, and Love. The Arabic calligraphy artwork forms a composition representing the dynamics and movement of the city and its quest toward its objectives.
The golf buggies have been designed exclusively for Jumeirah by Danish manufacturer Garia, the market leader in luxury golf buggies. The construction of the buggies – which are 100% electric – utilizes wind turbines to generate 39% of the power required for the vehicles’ construction. Each buggy is comprised of more than 1,700 pieces.
