Amazon (NASDAQ:AMZN) is gearing up for this year’s Prime Day with marketing efforts running at full throttle across the web. The event scheduled for July 12 will see Prime members get a crack on deals on over 100,000 items. You can still sign up for a free 30-day trial here to be able to shop the best deals.
The company is promising a more engaging assortment this year after taking some criticism a year ago. Apart from its flagship products from the Kindle family and the fast gaining populiaity Alexa-enabled devices, there will be special offers on at least another 100,000 products from third party retailers and small business alike.
Last year, Amazon pulled in about $375M to $400M in revenue on Prime Day, but with the tech giant’s aggressive international expansion this year’s revenue will likely exceed analysts forecasts.
Analysis from JPMorgan suggests that Amazon Prime Day pulls forward some retail sales during a typically quiet period. The shopping bonanza and boost to Prime stickiness could be a headwind for Target (NYSE:TGT), Wal-Mart (NYSE:WMT), and Best Buy (NYSE:BBY).
This year’s event will also serve as a critical test for the Seattle e-commerce giant on the fulfillment front.
Amazon carved out a new all-time high of $746.10 on Friday. Shares are now up 70% over the last year which has led to no shortage of analysis.
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