TIME Magazine named President Elect Donald Trump as the 2016 Person of the Year on Wednesday, December 7.
The annual selection of 11 finalists was announced on Monday, December 5. According to Time.com, they select the person who most influenced the news, for better or for worse.
Even for Donald Trump, the distance is still fun to think about it. For all of Trump’s public life, taste-makers and intellectuals have dismissed him as a vulgarian and carnival barker, a showman with big flash and little substance. But what those critics never understood was that their disdain gave him strength. For years, he fed off the disrespect and used it to grab more tabloid headlines, to connect to common people. Now he has upended the leadership of both major political parties and effectively shifted the political direction of the international order. He will soon command history’s most lethal military, along with economic levers that can change the lives of billions. And the people he has to thank are those he calls “the forgotten,” millions of American voters who get paid by the hour in shoes that will never touch these carpets—working folk, regular Janes and Joes, the dots in the distance.
For nearly 17 months on the campaign trail, Trump did what no American politician had attempted in a generation, with defiant flair. Instead of painting a bright vision for a unified future, he magnified the divisions of the present, inspiring new levels of anger and fear within his country. Whatever you think of the man, this much is undeniable: he uncovered an opportunity others didn’t believe existed, the last, greatest deal for a 21st century salesman. The national press, the late-night comics, the elected leaders, the donors, the corporate chiefs and a sitting President who prematurely dropped his mic—they all believed he was just taking the country for a ride.
Now it’s difficult to count all the ways Trump remade the game: the huckster came off more real than the scripted political pros. The cable-news addict made pollsters look like chumps. The fabulist out-shouted journalists fighting to separate fact from falsehood. The demagogue won more Latino and black votes than the 2012 Republican nominee.
Trump found a way to woo white evangelicals by historic margins, even winning those who attend religious services every week. Despite boasting on video of sexually assaulting women, he still found a way to win white females by 9 points. As a champion of federal entitlements for the poor, tariffs on China and health care “for everybody,” he dominated among self-described conservatives. In a country that seemed to be bending toward its demographic future, with many straining to finally step outside the darker cycles of history, he proved that tribal instincts never die, that in times of economic strife and breakneck social change, a charismatic leader could still find the enemy within and rally the masses to his side. In the weeks after his victory, hundreds of incidents of harassment—against women, Muslims, immigrants and racial minorities—were reported across the country using his name.
The starting point for his success, which can be measured with just tens of thousands of votes, was the most obvious recipe in politics. He identified the central issue motivating the American electorate and then convinced a plurality of the voters in the states that mattered that he was the best person to bring change. “The greatest jobs theft in the history of the world” was his cause, “I alone can fix it” his unlikely selling point, “great again” his rallying cry.
