Dubai – Bollywood Superstars’ Home Away from Home

Dubai’s Department of Tourism and Commerce Marketing (DTCM) revealed the #BeMyGuest film starring Bollywood superstar, Shah Rukh Khan.

After 6 days from the release of the popular campaign teasers which kept Bollywood fans from all over the world in anticipation, the film today firmly establishes why Dubai is the Bollywood superstar’s home away from home. Shah Rukh shows the soul, sights and sounds of the metropolis through experiencing different dimensions of Dubai amongst its people.

Featuring a kaleidoscope of culinary, shopping, cultural and adventurous settings, the film’s high energy and fast paced tempo perfectly captures the vibe of the city, and Shah Rukh Khan’s dynamic relationship with it. It also brings alive the hospitable soul of the city through the megastar’s candid interactions, as he plays host to Dubai’s tourists and residents.

Shah Rukh Khan said, “Dubai offers endless experiences that stay with you forever. Whatever you want to do – an adrenaline-fuelled adventure like skydiving or a desert safari or a delicious culinary experience of tantalising flavours – and whether you’re travelling with family, friends or as a couple, this city truly offers a complete holiday experience.”

“It has been great fun working with Dubai Tourism and rediscovering this inspiring city in a whole new way. I can’t wait to be back and live the Dubai magic again,” he added.

As one of Dubai Tourism’s series of upcoming initiatives with Bollywood, it emphasises on nurturing the connection that Dubai has with India.

Commenting on the collaboration, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “Shah Rukh Khan truly represents the beautiful relationship that Dubai and India share. Our continuous dialogue and strong history with India supports projects like these that celebrate and strengthen this union. In line with our vision of hosting 20 million visitors per year by 2020, our tourism efforts are increasing every year, with a major emphasis on the Indian market. We are excited to invite Indians from all over the world to experience Shah Rukh Khan’s Dubai for themselves.”