Dubai to Launch New World Class Hotel Brands

• Evado, Re Vera, Vivus, and MQ hotels to target new age travellers in the boutique luxury, luxury, upper upscale, and upper midscale segments
• Meraas to launch the first of the new hotels at Bluewaters with plans to operate additional in other destinations

Meraas has announced the launch of four exciting new hotel brands called EVADO, RE VERA, VIVUS, and MQ as part of its objective to establish the company as a world-class hotel operator. The hotels also aim to widen the hospitality offering in Dubai and present guests visiting the emirate, for business or leisure, a plethora of novel experiences.

Meraas established its hotel operating arm in December 2015 to complement Dubai’s strategic roadmap of becoming a global destination of choice. The newly launched hotel brands are characterised by a set of distinct brand attributes, with amenities and services carefully curated to cater to the specific needs of travellers and visitors to the city, be it individuals or families with children.

Abdulla Al Habbai, Group Chairman at Meraas, said: “Meraas has firmly established itself as a key innovator in the UAE through its portfolio of landmark destinations. In line with our commitment towards contributing to Dubai Tourism Vision 2020, approved by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, we have identified a unique opportunity to introduce new, home-grown hotel brands, across different segments.”

“Dubai has been successful in attracting global hotel operators. The city has also succeeded in creating local hospitality experiences on par with international hospitality brands. We are confident that the new brands that we’re introducing will enrich the sector, offer modern choices, and reinforce Dubai’s position as a leading tourism destination.”

The first of the new hotels to be operated by Meraas are Re Vera and Vivus branded resorts located at Bluewaters. The hotels are on schedule to open their doors in 2018, and will be a short walk from Ain Dubai, the world’s tallest and largest observation wheel, being built the island.

Re Vera Bluewaters Resort boasts 178 luxurious rooms and 96 serviced apartments, ranging from one to four bedrooms that offer guests a secluded haven to enjoy with their families. Vivus Bluewaters Resort comprises 301 rooms and 119 serviced apartments also ranging from one to four bedrooms. Both resorts will offer an array of amenities and services. Additionally, guests will have direct access to a 450-metre private beach.

Prior to their launch, Meraas engaged a range of leading global consultants to ensure the amenities and services provided by all four hotels are in keeping with the needs and expectations of all guests.