Wasl 51 centre witnessed the inauguration of Hash Boutique, a space that reflects a modern pioneering concept and offers ready-to-wear and tailored designs. The opening ceremony was attended by fashion and style enthusiastsin addition to key social media influencers. The boutique embodies the high aspirations of two Emirati sisters, Fatma and MaryamAlHashimi, to continue their success in the world of fashion and transition from the world of social networking.
FatmaAlHashimi said: “My sister and I were inspired by many beautiful designs in the fashion industry. Since I am a mother of three, and have my own private job, it might seem difficult at first, but going through the experience makes it better, especially as I take on many responsibilities. I give time to my children to go through their school lessons and I motivate them to aspire for more and find sources of inspiration in their lives.”
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Commenting on their new project, Maryam Al Hashimi said: “We are delighted to open Hash Boutique, which translates our ambitions on ground inWasl, to offer our customers a lot of innovative designs, as well as a diverse spectrum of the finest ready-to-wear fashion collections. We have chosen Wasl 51 for its strategic location in Jumeirah, and the boutique will be an important addition to the list of various shops, especially as our products are suitable for different categories of visitors to the center. Dubai has become one of the world fashion capitals.”
This project is a transformation from the world of social networking sites, where they had an account on Instagram, and started working through it in 2015. This step is the result of the planning and joint efforts of two Emirati entrepreneurs, where they offer through this modern boutique a wide range of designs to suit different tastes for diverse customers, especially those seeking elegance with modern touches in Dubai and the UAE.