The study, from Inkifi, analyzed Instagram hashtags for multiple categories including hotels, landmarks, restaurants, and beaches to reveal the most Instagrammable locations for every type of traveler in 2022.
The 10 most popular and photogenic hotels:
Rank | Hotel | City – Country | Number of Instagram posts in 2022 |
1 | Burj Al Arab Jumeirah | Dubai – United Arab Emirates | 2,553,515 |
2 | Marina Bay Sands | Singapore – Singapore | 1,875,600 |
3 | Caesar’s Palace | Las Vegas – USA | 1,573,707 |
4 | MGM Grand | Las Vegas – USA | 1,532,473 |
5 | Atlantis, The Palm | Dubai – United Arab Emirates | 572,449 |
6 | Wynn Las Vegas | Las Vegas – USA | 495,782 |
7 | The Venetian | Las Vegas – USA | 272,859 |
8 | Waldorf Astoria | New York – USA | 219,653 |
9 | Emirates Palace | Abu Dhabi – United Arab Emirates | 215,410 |
10 | Villa d’Este | Cernobbio Italy | 173,518 |
The Burj Al Arab is the most featured hotel on Instagram with 2.55 million posts! This sail-shaped tower provides guests with fantastic views of Dubai and the Persian Gulf.
Further findings reveal:
- The Burj Khalifa in Dubai was revealed as one of the most photographed landmarks in the world with over 5.7 million posts in 2022.
- Dubai’s infamous skyline is also one of the most Instagrammed, coming 5th in the world.
- When it came to beaches, Miami Beach, Florida came out on top with over 15 million posts! Venice Beach and Laguna Beach in California came 2nd and 3rd making the USA a must-see beach destination.
For those after a more cultural experience, Instagram’s favorite theatre was found to be the Sydney Opera House in Australia. This was followed by Verona Arena in Italy.
