Harness the power of brand recognition
The best marketers know that brand recognition is the secret ingredient for a company's long-term success. That success relies not on the latest fad,...
Coca Cola Combats Prejudice This Ramadan
This Ramadan, Coca-Cola hopes to tackle societal prejudice by inspiring the Middle East to remove the labels they put on people. Through this campaign,...
Women run the social media world
Who uses social media more often – men or women? Who is the leading force behind social media use via mobile? According to a new...
Dubai Land Department regulates real estate marketing mechanism for overseas properties
Dubai Land Department has recently issued its special circular, outlining real estate marketing mechanisms that are designed for real estate companies and brokers marketing...
Top 5 Trends for Media and Advertising Industry in 2023
2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious...
Free TikTok Masterclass
Dubai-based digital experts, Like Digital & Partners, have announced a free masterclass on Monday, 14th June to help professionals better understand and utilise the...
Top 6 Marketing Trends to Watch in 2019, according to LinkedIn
With the marketing sector experiencing change at breakneck speed, marketers are constantly on the lookout for the latest trends. At LinkedIn’s recent Make Mine...
New domain name extensions offer more business opportunities
As you might have heard, the Internet Corporation for Assigned Names and Numbers (ICANN), announced a few months ago that a big new domain...
Three Tips to Get the Customer Journey Right
In a world where your customers are pressed for time, being easy to deal with is one of the best ways for your business...
Two of UAE’s Healthiest Brands Are Homegrown
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in...
The Correlation Between Marketing, Data Mining, and Operations
I was always intrigued by data and numbers and the numerous conclusions that one could derive from a single datasheet. My strong point was...
Hitachi offers solutions for the energy needs of expanding cities
From the food we eat to the health system that keeps us well, to the many electronic devices that keep us connected and entertained...
Study Outlines Most Successful Social Media Marketing Techniques
Today, businesses greatly rely on social media marketing to promote their services and products. Companies and marketers try out different strategies hoping to reach...
Best Global Brands Revealed
Apple’s new iPhone 6 may have done more than just reaching record sales. According to a new report, the U.S. company is back on...
Emirates Announces the Launch of “Share a Smile”
New multi-lingual campaign connects people through the humourous side of language
Emirates, one of the world’s fastest growing airlines today unveiled a new campaign...
Why Bloggers Should Be Paid More
In a very short time, the word “blogger” has turned from a hobby into a profession. There are many bloggers out there who do...
Marketing new business on a tight budget
Starting a new business is a bold and exciting process! It takes a lot of courage to jump out on one's own. Sometimes your...
