Marketing new business on a tight budget
Starting a new business is a bold and exciting process! It takes a lot of courage to jump out on one's own. Sometimes your...
Emirati Mariam Al Afridi One of The ‘Most Influential Global Marketing...
The World Marketing Congress honours Mariam Al Afridi for her exceptional strategic marketing as the only Arab to appear on the list
Mariam Al Afridi,...
New ‘Amazing Thailand Luxury’ Campaign Unveiled
Tourism Authority of Thailand Unveils New ‘Amazing Thailand Luxury’ Campaign
Campaign aims to position Thailand as a ‘Quality Leisure Destination through Thainess’ for...
Top Companies to Work For in UAE
A global research and consultancy firm that recognizes the best workplaces in over 50 countries worldwide based on their applications, has revealed the ‘Top...
Top Marketing Trends 2015
The rise of social media and all things mobile certainly will continue to lead the top marketing trends in 2015. Emails will continue to...
Most Powerful Brands are Not Most Valuable
To establish a valuable brand is very much different from establishing a powerful brand. Brand Finance’s Brand Strength Index examined the main factors that define...
Key Marketing Automation Trends
The rising popularity of digital technology has ushered a new era in marketing – marketing automation. An increasing number of marketing professionals use automation...
2017 Best Global Brands Revealed
Interbrand has named Apple, Google, and Microsoft as the three most valuable brands in its 2017 Best Global Brands ranking, with technology as the...
Two of UAE’s Healthiest Brands Are Homegrown
Google tops the first-ever global brand health rankings released by YouGov BrandIndex. In a list dominated by online brands, the search giant comes in...
Social Media Marketing Practices Withstanding Test of Time
Social media marketing practices constantly change and develop. New platforms are launched every year and the already popular social websites are adding new features,...
How Dubai Ranks on Best City Brands List
Dubai recently updated its city brand. However, a new research shows that the old one did a pretty good job. According to a joint...
Best Global Brands Revealed
Apple’s new iPhone 6 may have done more than just reaching record sales. According to a new report, the U.S. company is back on...
How to Use Social Media in Wedding Planning
Wedding planning usually requires a lot of time and efforts. It is not easy to organize the party, the guests and all the other...
Coca Cola Combats Prejudice This Ramadan
This Ramadan, Coca-Cola hopes to tackle societal prejudice by inspiring the Middle East to remove the labels they put on people. Through this campaign,...
Companies Will Increase Digital Marketing Budgets in 2016
Digital Marketing Is Now Mainstream
98 Percent of Marketers Say Online and Offline Marketing Are Merging
Digital marketing is now mainstream, and digital commerce is a...
How to Start a Small Business – Public Relations and Marketing
PR and marketing are two very important business fields today. That is due to the fact that they are often the main driving force...
PR vs. Content Marketing: Which is More Effective for Brands?
More and more businesses today are focusing on content marketing to expand their targeted market, engage customers and increase sales. But is branded content...
Email Still Popular, Just Shorter
Communication via email is still very much alive. Despite the invasion of smartphones and messaging apps, many people all over the world continue to...
