Marketing

Emirates, a global connector of people and passions, and official partner of Arsenal Football Club has unveiled its first plane to feature Arsenal branding...

This Ramadan, Coca-Cola hopes to tackle societal prejudice by inspiring the Middle East to remove the labels they put on people. Through this campaign,...

In order to be an effective marketer in any medium, it’s important to know your audience. For social media marketers, knowing who the core...

Google introduced Google Photos—a new, standalone product that gives you a home for all your photos and videos, helps you organize and bring your...

Travel companies are not fully capitalizing on the business opportunities presented by social media platforms, according to the Digital Channels in Travel report launched...

Internet population has by now reached over three billion people. Therefore, the Internet can easily be easily called the most valuable commodity of the...

Emirates, a global connector of people, passions and places, has launched ‘Be There’, a global campaign that celebrates curiosity, wanderlust, and the adventure that...

Eventgoer, the first social platform dedicated to discovering, promoting and creating events in the UAE, was launched today. The free interactive portal helps expats...

To establish a valuable brand is very much different from establishing a powerful brand. Brand Finance’s Brand Strength Index examined the main factors that define...

The rising popularity of digital technology has ushered a new era in marketing – marketing automation. An increasing number of marketing professionals use automation...

The rise of social media and all things mobile certainly will continue to lead the top marketing trends in 2015. Emails will continue to...

Black Friday Online Sales Up 9.5 Percent, Mobile Sales Up 28.2 percent A record online and mobile shopping during Black Friday was reported based on...

If you have a smartphone, you have most likely done it – taking a photo of yourself and posting it online. Selfies are often...

Apple’s new iPhone 6 may have done more than just reaching record sales. According to a new report, the U.S. company is back on...

If you are advertising your business on the Internet, you need to make sure your ads reach as many users as possible. But you...

Dubai’s Burj Al Arab, usually described as the world’s only 7-star hotel, has apparently succeeded in attracting more fans than any other hotel in...