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Selfies: The New Way to Make Money

If you have a smartphone, you have most likely done it – taking a photo of yourself and posting it online. Selfies are often...

Five 2013 Trends in Advertising You Should Follow

The advertising industry is evolving faster than you can follow. That means that only those who are innovative enough will keep their heads over...

Social Media for Franchisors

During the last few years there is a new trend among franchisors and the franchising industry as a whole. More and more people in...

Black Friday Online Sales Up 9.5 Percent; How People Shop

Black Friday Online Sales Up 9.5 Percent, Mobile Sales Up 28.2 percent A record online and mobile shopping during Black Friday was reported based on...

Most Credible form of Advertising among UAE Consumers

The most credible form of advertising comes straight from the people we know and trust. Eighty-five percent of UAE online respondents say they trust...

Social Media Marketing Practices Withstanding Test of Time

Social media marketing practices constantly change and develop. New platforms are launched every year and the already popular social websites are adding new features,...

What is marketing strategy and why it is important

Marketing strategy is the primary key to business success. The No. 1 reason businesses fail is that they don't make enough money. And the...

Why Travel? Emirates to Explain on National Geographic Channel

Emirates, a global connector of people, passions and places, has launched ‘Be There’, a global campaign that celebrates curiosity, wanderlust, and the adventure that...

Top 5 Social Media Tips for Small Business Marketing

Today social media has become an inseparable part of business marketing for both small businesses and large corporations. If you know how to use...

Today’s Most Valuable Commodity

Internet population has by now reached over three billion people. Therefore, the Internet can easily be easily called the most valuable commodity of the...

Business Lessons from World’s Most Marketable Celebrities

London School of Marketing released an interesting list that includes the names of the most marketable celebrities today. Among them are stars like Taylor...

2016 Marketing Trends for Small Business

The 2016 marketing trends for small business is here, compiled by Dubai Chronicle editors. It is this time of the year when experts and industry...

How social media revolutionized travel and leisure industry

Social media is highly influencing and it is on the path to revolutionize today's travel and leisure industry. Nowadays, people who are planning a...

2016 World’s Most Valuable Brands Revealed

Apple is the world’s most valuable brand, according to the latest Interbrand ranking. Measured across three components, the ranking looks at the impact of brand on...

Social Networks War; Instagram in the Middle

Few days ago, Instagram stopped supporting Twitter integration. Now Instagram pictures are displayed in a different way on Twitter and, for some users they...

Should Social Media Marketing Be Entertaining?

Most of us are spending huge amounts of time on social media, we must admit that. And while socially active businesses are always trying...
It is important to visualize the bigger picture to integrate the different fields through streamlining the marketing campaigns.

The Correlation Between Marketing, Data Mining, and Operations

I was always intrigued by data and numbers and the numerous conclusions that one could derive from a single datasheet. My strong point was...

Social Media Etiquette for Businesses

Social media platforms may serve as a great marketing tool for businesses. That, however, is true only when companies and brands follow the social...

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