PR Agencies No More?
In the beginning of every new year, the web gets filled with countless predictions and forecasts about the marketing and the media trends for...
Podcasting is the newest social media marketing trend
Podcasts are video or audio files which are sent over the web. They can be downloaded on the consumer’s computer device or streamed online....
What is marketing strategy and why it is important
Marketing strategy is the primary key to business success. The No. 1 reason businesses fail is that they don't make enough money. And the...
Facebook Finally Hears Marketers’ Prayers
Today, Facebook starts introducing hashtags to content posted on the social network. That was announced on the company’s newsroom page yesterday.
Even though hashtags have...
Twitter more popular than Facebook among women in UAE
It has been found that women in the United Arab Emirates simply love Twitter. Recent survey on the topic revealed that they’re three times...
Global ad spend increased 3.2 percent in 2012
2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion. A strong third...
Top 5 Trends for Media and Advertising Industry in 2023
2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious...
Small Business Underestimate Location Marketing
Small Businesses Choose Social Media and Mobile Technology Over Location Marketing
Location marketing is losing its lustre in the eyes of small business owners. It’s...
Five 2013 Trends in Advertising You Should Follow
The advertising industry is evolving faster than you can follow. That means that only those who are innovative enough will keep their heads over...
How will relationship between business and social media evolve in 2013?
Companies already make new plans for 2013, but still it seems that a little really changes in this business and social media coexistence. Moreover, many...
Fake Likes a Real Issue for Businesses
Facebook Working on Fake Like Issues
People who run a businesses try everything they can to make more and more people like their Facebook pages....
Content Marketing Solutions for Small Business
What really is content marketing and how can small businesses in Dubai can benefit from it?
This article explains why small business owners should not...
Social Networking Etiquette
Social websites are used for communication, information sharing and receiving, marketing, entertainment, shopping and gaming. However, the most important thing about these platforms is...
Mobile advertising to become more sophisticated in pricey
Google revealed that it will change significantly its strategy for selling ads on mobile devices. The company hopes it will resolve some current issues.
Google...
How to Polish Your Social Media Image
You may not realize it, but your social media profiles reveal a lot about you. If we have to be honest, they reveal too...
How to Use Effectively Google+ for Marketing
Social media is an essential and very beneficial marketing tool for businesses. Many companies have their own networks of social profiles which they use...
PR agencies vs. Social Media
PR agencies today are faced with a great challenge – social media. Social networks have a big influence on consumers, because they are free...
What to consider before spending on marketing
If you run a small business and need to invest in marketing, or you are a marketing executive, you should plan ahead how and...