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PR vs. Content Marketing: Which is More Effective for Brands?

More and more businesses today are focusing on content marketing to expand their targeted market, engage customers and increase sales. But is branded content...

How to Build Your Brand Online

Did you know that approximately only 10% percent from entrepreneurs succeed? Becoming a small business success takes hard work, funding and determination. The Internet can...

Business on Facebook? Here is How

Business on Facebook? Some are already quite successful! Today, most businesses have their own Facebook Page. Those who don’t are almost doomed to a low-profile...

MENA’s First Study on Use of Arabic Language Online

Red Blue Blur Ideas (RBBi), the first user-centric, data-driven and digital marketing consultancy in the Middle East today released details of the first MENA...

PR Agencies No More?

In the beginning of every new year, the web gets filled with countless predictions and forecasts about the marketing and the media trends for...

How to Cohere Small Business and Social Media

Small business is all about building special relationship with your customers, often before they actually become customers. The Internet and the growth of e-commerce...
to make Expo 2020 a success, Pixcom Group of Companies has installed LED digital signages across new metro stations enroute 2020.

Over 100 Digital Screens Illuminate The Route of 2020 Metro Stations

The digital LED screens installed by Pixcom contribute to a green environment with its energy efficient, superior quality and enhanced designs catering to the...

The new world of brands

While North America still accounts for the majority of global brand names, the shift in world finances brought about by the power of the...

Online Marketing Oldest Trend Makes a Comeback

When you hear the phrases “online marketing” and “small business” you probably think of social networks. But even though online marketing seems to be...

90% of Small Business Owners are Their Only Marketers

Running a small business is not among the easiest things you can do. This is because you need to know how to make the...

Global Ad Spend: MENA and Latin America Lead

Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013. According to Nielsen’s quarterly Global AdView Pulse report, global...

Dubai Land Department Issues 8,500 Real Estate Permits in 12 Months

Dubai Land Department, DLD, has announced that it issued a total of 8,500 real estate permits from the outset of August 2016 to the...

Pros and Cons of Publishing Press Releases

Why or why not to publish press releases? Every story has at least two sides. So does the press release story. But this story is...

How to Boost Online Sales with Social Media

Online shopping has become very attractive for consumers – it is more convenient, it saves time, and sometime you spend less. Many retailers are...
EV Lab will launch special EV pop-ups

EV Lab to Host Interactive Pop-Ups at Major Malls Across the...

EV Lab Partners with Majid Al Futtaim to Bring Electric Vehicles to the Masses. To bring electric vehicles closer to the community and encourage them...

Fake Likes a Real Issue for Businesses

Facebook Working on Fake Like Issues People who run a businesses try everything they can to make more and more people like their Facebook pages....

Why Bloggers Should Be Paid More

In a very short time, the word “blogger” has turned from a hobby into a profession. There are many bloggers out there who do...

The decline in sharing on Facebook emerges as a problem

The decline in sharing on Facebook has emerged as a problem in the past year. Less human activity across the social platform means less...

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