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Salesforce has released the seventh edition of State of Marketing report, showing that 81% of UAE-based marketers have changed or reprioritized metrics.

UAE State of Marketing in 2021: 81% Report New or Reprioritized...

“Marketers are driving a cohesive customer journey, and enhancing ROI and attribution,” says Robbie Kearns Salesforce has released the seventh edition of its influential State...
to make Expo 2020 a success, Pixcom Group of Companies has installed LED digital signages across new metro stations enroute 2020.

Over 100 Digital Screens Illuminate The Route of 2020 Metro Stations

The digital LED screens installed by Pixcom contribute to a green environment with its energy efficient, superior quality and enhanced designs catering to the...

Regional markets expected to look for cues from international markets

Global markets continued the positive momentum on the back of growing optimism over a possible trade deal between the world’s two largest economies. However,...
It is important to visualize the bigger picture to integrate the different fields through streamlining the marketing campaigns.

The Correlation Between Marketing, Data Mining, and Operations

I was always intrigued by data and numbers and the numerous conclusions that one could derive from a single datasheet. My strong point was...
Getting the customer journey right is about how you remove friction from the customer experience regarding the purchasing, payments and billing process.

Three Tips to Get the Customer Journey Right

In a world where your customers are pressed for time, being easy to deal with is one of the best ways for your business...

UAE Public Relations Agency Offers Pro Bono PR Consultation

UAE PR agency, Atteline, has announced it will be offering pro-bono PR consultation and strategic planning sessions for home-grown business, and other B2C brands...