Internet marketing can top traditional models
Marketing Effectiveness: Getting the right returns from brand investments
Results of a Nielsen study looking at marketing of products in Asia-Pacific, the Middle East...
How Banks Can Improve Their Social Media Presence
Every week there are new studies that try to analyze the tendencies in social media. Recently, one such study found that the banking industry...
AudienceME launches Brand Platform allowing MENA advertisers access to premium inventory
AudienceME, a digital media sales firm, has launched the first brand advertising platform to service the MENA region, bringing quality global publishing inventory together...
Social Media for Franchisors
During the last few years there is a new trend among franchisors and the franchising industry as a whole. More and more people in...
Biggest Misconceptions about Blogging
In a very short time, the word “blogger” has turned from a hobby to a profession. There are many bloggers out there who do...
Top 5 Social Media Tips for Small Business Marketing – Part...
*Continued from part 1
If you are running a small or medium business or if you are a marketing manager in a larger company, you...
Social Media Lie Detector May Soon Turn into Reality
Social media has become one of the biggest sources of information. Many people willingly share their experiences and knowledge through countless social media posts...
Instagram rolls out 60-second videos starting today
Instagram announced on Tuesday that it will soon begin rolling out 60-second video capabilities for its users, "one step of many you'll see this...
LinkedIn Announces Most Engaging Members in GCC in Top Voices 2020...
LinkedIn Announces Most Engaging Members in GCC in Top Voices 2020 List
LinkedIn, the world’s largest professional network, today announced the second annual Top...
RAK FTZ hosted high Profile German Media Delegation
The Ras Al Khaimah Free Trade Zone (RAK FTZ) recently received a high profile media delegation, visiting Ras Al Khaimah from Germany to...
People’s Oscars – Fans Pick Academy Awards Winners
The 57th Academy Awards will take place this week and the names of the new Oscar winners will finally be announced! Various movie critics,...
Online newspaper business not yet so profitable
Boston Properties CEO Mort Zuckerman talks about media, Warren Buffett’s investing in newspapers and online news delivery. He speaks on Bloomberg Television’s ‘Market Makers’.
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How social media marketing can help your business
The first part of this article introduced you to the basics of why social media can help you business’ marketing strategy. Part Two will...
UAE Internet Users Are Keen on Communicating and Entertaining
A recent Kaspersky Lab International Ltd. survey on the daily Internet activities has revealed the UAE users are more likely to use a variety...
Podcasting is the newest social media marketing trend
Podcasts are video or audio files which are sent over the web. They can be downloaded on the consumer’s computer device or streamed online....
Social Media Can Cause Unhealthy Fitness Obsession
The popularity of healthy lifestyle in recent years has lead to a boom of health and fitness blogs, Facebook pages and groups, and Pinterest...
World Cup 2014 Broke Social Media Records
The World Cup in Brazil this year showed how deeply social media has penetrated into our everyday life – it became the most talked...
CNN launches global programming about cross-border trading
‘Traders’ to feature inspiring stories about people doing international business
CNN is launching Traders, a new feature strand that tells the stories of extraordinary individuals...