Tag: Advertising
Top 5 Trends for Media and Advertising Industry in 2023
2023 calls for a period when firms sharpen their attention on marketing and advertising trends to make an impression as consumers grow more cautious...
SRMG Launches Exclusive Cannes Lions Experience
Jomana Rashed AlRashid, CEO of SRMG, was joined by Sir Martin Sorrell, Co-Founder of S4 Ventures, for an inclusive chat on the new direction...
A New Boutique Print Café Launched for Creatives Minds
Dubai welcomes a trendy, creative printing boutique, Studio Paper, a neighbourhood gem offering art-fanatics, designers, business owners, freelancers, and out-of-the-box thinkers a creative coworking...
Emirati Mariam Al Afridi One of The ‘Most Influential Global Marketing...
The World Marketing Congress honours Mariam Al Afridi for her exceptional strategic marketing as the only Arab to appear on the list
Mariam Al Afridi,...
The Powerful Impact of Influencer Marketing on Global Beauty Industry
“Global Influencer Marketing: Insights from Beauty” Presents the Seven Top Priorities for Brand Executives in 2018
Traackr, a leading provider of Influencer Relationship Management software...
Media vs Advertising for Millennials and Baby Boomers in UAE, Saudi...
New YouGov research also reveals social media is missing a trick by ignoring baby boomers
Millennials and baby boomers in the UAE and Saudi Arabia...
Dubai Land Department Issues 8,500 Real Estate Permits in 12 Months
Dubai Land Department, DLD, has announced that it issued a total of 8,500 real estate permits from the outset of August 2016 to the...
Eighth Edition of the MENA Effie Awards Set to Take Place
The eighth edition of the MENA Effie Awards (Effies) is set to take place on November 9, 2016, in the opulent settings of the...
Most Credible form of Advertising among UAE Consumers
The most credible form of advertising comes straight from the people we know and trust. Eighty-five percent of UAE online respondents say they trust...
Fast-moving consumer goods marketers spend more and more on advertising
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more, according to Nielsen’s quarterly Global AdView Pulse...
What to consider before spending on marketing
If you run a small business and need to invest in marketing, or you are a marketing executive, you should plan ahead how and...
Five 2013 Trends in Advertising You Should Follow
The advertising industry is evolving faster than you can follow. That means that only those who are innovative enough will keep their heads over...
Fake Likes a Real Issue for Businesses
Facebook Working on Fake Like Issues
People who run a businesses try everything they can to make more and more people like their Facebook pages....
Apple’s biggest marketing secrets revealed accidentally
With share price undisturbed by recently reported slowing smartphones' sales and investors focusing on the coming iPhone 5, Apple doesn't need to develop inventive...
Global Internet ad spend outpaces other media
With consumer confidence up and brands looking to reconnect, spending on advertising is on the rise—around the globe and across media types. TV, newspapers,...
tview – TV audience measurement system launched in UAE
tview is a major step forward for the TV and advertising industry in the UAE
The Emirates Media Measurement Company (EMMC) has announced that the...
Global advertising spend increased 7.3 percent in 2011
ad market in Middle East & Africa ended 2011 with an 11.3 percent increase in spend vs. 2010
2011 continued to be a challenging year...
Consumer trust in online, social and mobile advertising grows
Online consumer reviews second most trusted source of brand information and messaging
92 percent of consumers around the world say they trust earned media, such...