Tag: Branding
Travel companies are yet to fully capitalize on social media potential
Travel companies are not fully capitalizing on the business opportunities presented by social media platforms, according to the Digital Channels in Travel report launched...
Best Global Brands Revealed
Apple’s new iPhone 6 may have done more than just reaching record sales. According to a new report, the U.S. company is back on...
Top 10 High Buzz Brands in UAE
Samsung, Google and Emirates top the mid-year brand rankings in UAE, recently released by research firm YouGov. During the first half of 2014, Facebook...
How Dubai Ranks on Best City Brands List
Dubai recently updated its city brand. However, a new research shows that the old one did a pretty good job. According to a joint...
Celebrity Social Media Tactics Which Brands Should Adopt
Celebrities’ social media pages and accounts are always the most followed and liked. No brand can match their success. Yet, it can also be...
UAE is One of the World’s Strongest Nation Brands
An annual report on nation brands by Brand Finance reveals the most valuable nation brands of 2013. According to the company's CEO, David Haigh,...
PR Agencies No More?
In the beginning of every new year, the web gets filled with countless predictions and forecasts about the marketing and the media trends for...
13 Marketing Trends for Brands in 2013
The new 2013 year is almost here. As you have probably heard, 13 is a number that symbolizes many different things. In religion, 13...
How to Build Your Brand Online
Did you know that approximately only 10% percent from entrepreneurs succeed? Becoming a small business success takes hard work, funding and determination.
The Internet can...
Top 10 brands on the Middle East Brand Simplicity Index, survey
The need for simplicity and the corresponding economic value is greater than ever. In Siegel+Gale's third annual Global Brand Simplicity Index™, the company evaluated...
MENA consumers are among the world’s most brand loyal
According to Ernst & Young’s 2012 MENA Customer Barometer MENA consumers are among the world’s most brand loyal
25% of respondents in the UK and...
The new world of brands
While North America still accounts for the majority of global brand names, the shift in world finances brought about by the power of the...
Apple’s biggest marketing secrets revealed accidentally
With share price undisturbed by recently reported slowing smartphones' sales and investors focusing on the coming iPhone 5, Apple doesn't need to develop inventive...
Divorce is a brand-risky and expensive business
Tom Cruise and Katie Holmes to divorce after five years of marriage
When they first got together, Tom Cruise jumped on a couch, Katie Holmes...
Superbrands to honour UAE’s Top Brands
To announce the ‘Brand of the year’ award at the tribute event in addition to launching the eight edition of the Superbrands UAE book
Superbrands,...
Promotional Products: An essential element to increase sales
Promotional products can become your silent salesman, even without your presence
Ordering strategy of promotional products should be developed on occasion
Some company owners, especially startups...
How entrepreneurs can outdo competitors
Competitors are around every corner. Young entrepreneurs often hesitate to follow their business dreams, because they believe their target market is already so competitive...
Branding can be a key differentiator for SME’s
A two-day branding workshop was hosted by The Brand Union at the recent MENA Businesswomen’s Network (BWN) inaugural forum, aimed at emphasising the importance...