Tag: Branding
Brands need to be meaningfully different and relevant
Contrasting consumer expectations and needs – especially within different cultural contexts – means all brand communication strategies must and will vary according to the...
Easter promotional strategy for companies
Generating business through promotional products is a popular concept among business entities
Giving promotional items to your clients on any special occasion of events is...
Dubai Duty Free becomes the only brand to win the ‘Brand...
Superbrands today announced that Dubai Duty Free has once again won the coveted ‘Brand of the Year’ award at the seventh annual Superbrands Tribute...
Will Sony Brand Survive?
Last one month has been a nightmarish for Sony, as the company struggles to recover from massive hack attacks on three separate gaming systems...
GCC Retail Summit to identify key drivers behind growth
More than 200 of the Gulf’s leading retail executives are set to participate in extensive discussions, which involve client studies and high-level workshops that...