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Attracting and Retaining Millennials in MEA Marketplace

Millennials are a valuable and influential generation with immense potential to enrich the business landscape. As consumers, millennials are commanding the marketplace. They are telling...

Working Muslim Women Are a Trillion Dollar Market

An unprecedented migration of women, particularly millennial women, has taken place from home to work across the Muslim world in the last 15 years....

Top 10 Most Popular Brands amongst UAE Women

Emirates tops 2018 Women’s Choice UAE Brand Rankings Google sees biggest improvement in brand Impression among women Emirates is the number one brand with the highest...

Black Friday Shoppers More Adventurous Than Non-shoppers

Black Friday has widely been recognized as the busiest shopping day of the year, with many retailers offering new promotions and heavily discounted items...

Media vs Advertising for Millennials and Baby Boomers in UAE, Saudi...

New YouGov research also reveals social media is missing a trick by ignoring baby boomers Millennials and baby boomers in the UAE and Saudi Arabia...

Mobile Shopping Not That Good; Bring Back The Desktop

How many online stores have you clicked on recently that haven't converted their format to mobile shopping applications? It is becoming a bit frustrating...

Retail Disruption – What’s The Outlook for Middle East?

Will the development and advancement of online retail surpass traditional retail and transform the region’s consumers’ shopping experience? According to PwC Middle East’s latest...

Ramadan Changes Food Consumption Patterns

Oats and flour are some of the best-selling food categories in the month of Ramadan, reflecting higher demand than usual in the GCC region...

Middle East Still a Big Opportunity for Luxury Brands

Emerging markets consumers continue to drive luxury market growth Multiple luxury brands double sales growth and lead profitability Emerging consumers markets continue to drive luxury market...

Why People Buy Smart Home Technology

Safety and comfort are the primary reasons people buy smart home technology products like Amazon Echo and Google Home. A new study was conducted in...

Poor Customer Service Drives Away 60% of Consumers

Delighting customers is not the key to consistently satisfying customer service. One, it’s hard to do consistently. Two, if you do it consistently, it...

Three Growth Industries for Small Business Ventures

Small businesses are envisioned to become the backbone of the local economy. Changing consumer attitudes, regulatory reforms and demographic shifts constantly create new space...

Ramadan Trends: Generosity, Shorter Working Days and Less Spending

One of the latest Ramadan trends according to consumer behaviour insights observed in the past few years, is that less people are spending more...

Consumer compaints in Dubai up 59% compared to 2014

Consumer complaints received at the Department of Economic Development (DED) in Dubai increased to 21,896 in 2015, an increase of 59% from the 13,770...

68% of UAE consumers bought staff online in the past six...

Nielsen Study: Retailer Accessibility Beyond Physical Branches UAE consumers are no longer looking for their needs in only their local retailers, but are taking strides...

Worldwide IT spending to grow 0.6% in 2016

Worldwide IT spending is forecast to total $3.54 trillion dollars in 2016, just a 0.6 percent increase over 2015 spending of $3.52 trillion dollars,...

Most Credible form of Advertising among UAE Consumers

The most credible form of advertising comes straight from the people we know and trust. Eighty-five percent of UAE online respondents say they trust...

Cyber Monday 2014 Heaviest Online Spending Day in History

Full Thanksgiving-Cyber MonCyber Monday Posts a 17-Percent Annual Gain in Online Desktop Sales, While Weekend Buying Increased 26 Percent Full Thanksgiving-Cyber Monday Period Achieved Strong...