Sony Corporation will unveil its new lineup of products slated for release in 2016, at the 2016 International Consumer Electronics Show (CES) held in Las Vegas, Nevada.
At the Sony press conference held on Tuesday, January 5 (local time), Sony Corporation President and CEO Kazuo Hirai stated: “Providing KANDO – the Japanese philosophy of “the strong feeling you get when you are moved emotionally” – continues to be the core focus and goal of our business.”
Sony’s upcoming products to be released within the year come from across a wide range of categories. Sony’s 4K BRAVIA™ TVs heavily emphasise picture quality and look, and they bring next-generation level visual experiences right into your living room. Sony’s ever expanding range of audio products offers you different ways to enjoy music to fit your unique tastes, from High-Resolution Audio (“Hi-Res”) to extra bass. Its line of digital imaging products enables you to capture easy-to-miss moments in the great outdoors and preserve memories of life’s most important events in stunning true-to-life detail. And finally, products in the Life Space UX series blend right into physical living spaces and redefine how entertainment is experienced. Sony will be bringing forth new products in each of these categories throughout the course of the year.
Digital Imaging
The new FDR-AXP55 4K Handycam® camcorder is equipped with a new 20x optical zoom ZEISS® lens as well as a high-sensitivity image sensor with pixel size approximately 1.6 times greater than in the current 4K Handycam® model[3]. The FDR-AX53 also features Balanced Optical SteadyShot™ technology, which suppresses blur during all shooting modes – from wide shots to close-ups – and enables crisp, high resolution image capture in 4K even when shooting from a distance. It is also fit with a new Fast Intelligent AF and a new microphone structure that records high stereo sound and faithfully captures the original audio. In every sense, from image clarity to audio quality, the FDR-AXP55 is a sizable leap forward. The new HDR-PJ675 HD Handycam® is equipped with Balanced Optical SteadyShot™ technology with an Intelligent Active mode that allows 5-axis image stabilisation to engage even while you are running. Both the HDR-PJ675 and the lighter, compact HDR-CX450 model come equipped with Fast Intelligent AF. The HDR-CX450 also boasts a 5.1 channel surround microphone which makes it easier than ever to capture high quality footage, with crisp picture and sound, anytime and anywhere. Sony’s line of Action Cams equipped with SteadyShot™ will be refreshed with the HDR-AS50R, which will come packaged with the Live-View Remote. This Remote, which now boasts new intuitive controls, gives you full control over the Action Cam from a distance, including its power functions. New features in this model include 4K time-lapse effects[4] and underwater shooting capabilities up to 60 meters below the surface, when used in conjunction with the underwater housing included in the package. All told, this new Action Cam makes it easier to shoot high quality video for sports and recreational activities, and produces more memorable footage than ever before.
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