Sony Corporation will unveil its new lineup of products slated for release in 2016, at the 2016 International Consumer Electronics Show (CES) held in Las Vegas, Nevada.
At the Sony press conference held on Tuesday, January 5 (local time), Sony Corporation President and CEO Kazuo Hirai stated: “Providing KANDO – the Japanese philosophy of “the strong feeling you get when you are moved emotionally” – continues to be the core focus and goal of our business.”
Sony’s upcoming products to be released within the year come from across a wide range of categories. Sony’s 4K BRAVIA™ TVs heavily emphasise picture quality and look, and they bring next-generation level visual experiences right into your living room. Sony’s ever expanding range of audio products offers you different ways to enjoy music to fit your unique tastes, from High-Resolution Audio (“Hi-Res”) to extra bass. Its line of digital imaging products enables you to capture easy-to-miss moments in the great outdoors and preserve memories of life’s most important events in stunning true-to-life detail. And finally, products in the Life Space UX series blend right into physical living spaces and redefine how entertainment is experienced. Sony will be bringing forth new products in each of these categories throughout the course of the year.
Audio
Three new products will be added to the h.ear™ series, which not only delivers incredible clarity High-Resolution Audio (“Hi-Res”), but also makes a memorable fashion statement with eye-catching color schemes. “h.ear go™” is a portable wireless speaker that is easy to take from place to place. Meanwhile, “h.ear on™ Wireless NC” and “h.ear in™ Wireless” are wireless headphones that complement the wired headsets previously released. With these additions to the series, h.ear™ is now more portable than ever – from in the home to on-the-go – yet with the same Hi-Res quality and standout colors that free you to choose your own style. In addition to its Hi-Res offerings, Sony is also adding to its popular lineup of EXTRA BASS (XB) products that deliver powerful, resonating sound, with the MDR-XB650BT headphones, SRS-XB3 and SRS-XB2 wireless speakers, and GTK-XB7 high power audio system. These new EXTRA BASS offerings will practically transport you to a club or music festival, allowing you to enjoy soul-shaking bass anywhere. Some of Sony’s new audio products will also feature new Wireless Surround functionality, allowing you to easily achieve an immersive home theater set-up by wirelessly linking[1] Sony sound bars and wireless speakers[2]. Both the h.ear™ and EXTRA BASS series were designed to recreate the sense of “being there in the moment” as faithfully as possible, from the subtleties of the artist’s breathing to the powerful sound of a live stage performance. Sony will continue to expand these lineups further, in order to meet the needs of music lovers around the world, who have increasingly diverse listening styles and musical tastes.
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