Sony Corporation will unveil its new lineup of products slated for release in 2016, at the 2016 International Consumer Electronics Show (CES) held in Las Vegas, Nevada.
At the Sony press conference held on Tuesday, January 5 (local time), Sony Corporation President and CEO Kazuo Hirai stated: “Providing KANDO – the Japanese philosophy of “the strong feeling you get when you are moved emotionally” – continues to be the core focus and goal of our business.”
Sony’s upcoming products to be released within the year come from across a wide range of categories. Sony’s 4K BRAVIA™ TVs heavily emphasise picture quality and look, and they bring next-generation level visual experiences right into your living room. Sony’s ever expanding range of audio products offers you different ways to enjoy music to fit your unique tastes, from High-Resolution Audio (“Hi-Res”) to extra bass. Its line of digital imaging products enables you to capture easy-to-miss moments in the great outdoors and preserve memories of life’s most important events in stunning true-to-life detail. And finally, products in the Life Space UX series blend right into physical living spaces and redefine how entertainment is experienced. Sony will be bringing forth new products in each of these categories throughout the course of the year.
Life Space UX
Sony’s Life Space UX line of products that break the mold aims to fundamentally change the way you interact with physical spaces and experience entertainment. Already available in Japan is the LED Bulb Speaker, which seamlessly blends right into any living space. Just by screwing it into a light bulb socket, you can enjoy music wirelessly anywhere in your home. The LED Bulb Speaker will be released in the US in the first half of fiscal 2016. Sony will also be launching the 10cm cubic Portable Ultra Short Throw Projector, equipped with internal speakers and battery. The projector is capable of throwing a 22-inch to 80-inch image onto walls, tables, or any other adjacent surface, in spite of its compact size. Finally, Sony will release the Glass Sound Speaker, which fills every corner of the room with crystal clear sound through the tube-shaped organic glass that envelops the LED source. It also showers the room with a warm glow that harmonises beautifully with any interior. Both the Portable Ultra Short Throw Projector and the Glass Sound Speaker will launch in Japan in the spring and in the US in the first half of this fiscal year. The Sony booth will also showcase our wider offerings across a range of categories. Among these are products that leverage sensing technologies in sports entertainment (Smart B-Trainer™ and Smart Tennis Sensor) and beauty (BeautyExplorer™ skin-analysing system), as well as products from Sony’s start-up projects nurtured through its internal new business incubation initiative, the “Seed Acceleration Program”.
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